Gymshark Conditioning Club

Services
Digital
Marketing Materials
Visual Identity
Client
Gymshark
Year
2025
Credits
Design - Nathan Barnett
Creative - Liam Young
Info
For our hybrids, what's understood needn't be explained. This direction aims to express the mindset of our focused yet versatile athletes - reinterpreting their desire for function and style into an unconventional design direction that captures the reality of being a true hybrid. We’ll accent our on-the-ground creative lens with subtle touches and graphics that serve as evidence of doing the work, but unmistakably marks our first entry into the category.