Gymshark Conditioning Club

Curating the pefect identity for the hybrid athlete.

Curating the pefect identity for the hybrid athlete.

Services

Digital

Marketing Materials

Visual Identity

Client

Gymshark

Year

2025

Credits

Design - Nathan Barnett
Creative - Liam Young

Info

For our hybrids, what's understood needn't be explained. This direction aims to express the mindset of our focused yet versatile athletes - reinterpreting their desire for function and style into an unconventional design direction that captures the reality of being a true hybrid. Well accent our on-the-ground creative lens with subtle touches and graphics that serve as evidence of doing the work, but unmistakably marks our first entry into the category.

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