Gymshark 66

For Gymshark66, our yearly campaign to encourage healthy habits for 66 days and beyond, I was tasked with reinventing the identity for this in terms of how we can bridge an ID across our training app, marketing comms and beyond. Curating an identifiable symbol, and making a design system to work across social, CRM, retail and App. Based of the flows of progression and different goals having a colour relationship, we built this relationship seamlessly across the Identity, ensuring a clear 360 approach to how the campaign showed up both physically and digitally.