ONYX

Onyx is a collection built for those whose true superpower is simply showing up.Through bold visuals and messaging, the work draws on the collection’s aesthetic roots and the spirit of its community, positioning Onyx as both a symbol and celebration of the unseen effort that builds real strength.The identity and branding were shaped around the product’s powerful performance and extreme compression USP. The creative direction took cues from cinematic language - particularly the classic teaser poster - using composition as a framing device to ground and elevate all campaign content.