Gymshark Lift

For a one weekend IRL experience, the task was to create a visual approach and Identity for our ‘Lift:City’ event series. This consisted of creating a Identity and spanning this across multiple avenues, such as the fly posters, OOH executions, venue design and multiple pieces of merchandise and social collateral to promote launches. These executions have been activated across Manchester, Los Angeles, New york & Miami showcasing a true omni-channel approach.